An ethical business

Our Social Purpose

We want to change Staffordshire

A new blueprint

We place our clients at the centre of our business. We provide a wide range of sales, lettings and property management services to buyers, sellers, landlords and tenants.

We have been set up with an emphasis on transparent, professional and ethical trading; and raising funds for a diverse range of charities selected by our clients.

Unlike any other sales, lettings or property management agents in Staffordshire, we donate the majority of our profits to charity without an upper limit – the more profit we make the more we can give away! These are charities only selected by our clients and employees on a truly proportional scale.

we want to change staffordshire with a new business model
we are not in it for the money

We're not in it for the money

We compete in the market like any other business. We pursue and make a profit, but our founder is never consumed by the motive of personal gain and doesn’t want to be forced into serving the interests of external shareholders. We continually reinvest the majority of our profits directly into the Staffordshire community and causes that mean so much to our clients.

We're meeting a need

We are not constrained by other people’s ideas of where particular types of organisations may be best-placed to deliver. Wherever there’s a local social or environmental need that our clients feel passionate about, we will be financially supporting them – whether that’s a local hospice, combating homelessness or providing better health and social care services.

We endeavour to combine a public service ethos with the innovation and dynamism of a business. However, what sets us apart is a belief that being a competitive, well-run and profitable business is the best way of achieving our social and environmental aims.

we are meeting a need
who gets the donations

Who gets the donations?

YouGov recently found that 54 per cent of people believe that businesses should be legally obliged to donate part of their profits to charity. We think businesses should be donating the majority of their profits and we can’t think of a simpler way than asking every single client and employee each year to nominate where.

No matter how popular a single choice is, everyone gets a slice. If half of our nominations were for one cause, half of our donations go there, it’s that simple. So the more profits we make means the more we give away and you have the choice of where it goes.

The only condition we say is this charity must be a Staffordshire based.

Letting and estate agent that breaks with convention

Different by design

A fresh, innovative and bespoke approach to property across Stoke-on-TrentNewcastle-under-Lyme and the Staffordshire Moorlands; backed up by a real local social purpose.

Our company mission is to be recognised as a business that brings values to the property industry. For us, that means adhering to values of honesty, support and trust, all done in a professional, ethical and approachable manner.


If you are first time buying, it can be really daunting. Don’t be daunted. We’re here to help you make sense of it all. If you’re already on the property ladder and want some direction with which way to go next in Staffordshire; then we are the Staffordshire Estate Agents for you. See our guide to buying for more information.


Struggling with another Staffordshire Estate Agents? Looking to sell your property and up-size or scale down? Get in touch with us and you won’t be disappointed with the support you receive from valuation, right through to completion of selling your property anywhere in Staffordshire. See our guide to selling for more information.


Don’t wait around and jump the queue. The rental market in Staffordshire is booming. There is no shortage of short or long let properties of all shapes and sizes. Let us be the Staffordshire Letting Agents which helps you find your own perfect new home. See our guide to renting for more information.

Let & Manage

Property is a great investment. If you are looking to become a landlord or have a portfolio you want looking after properly, we are the Staffordshire Letting Agent which can find you the right opportunity. Get in touch today and we will property manage it all with the very best tenants. See our guide to letting for more information.


Provide us with your availability and a few details and one of our local property experts can help get your properties valuation moving.

Our local property experts don’t just work in the area but live here too. Our local knowledge goes far beyond the basic levels of understanding where the local schools are and how public transport is accessed. 

We then back this up with a real social purpose by donating the majority of our profits to your favourite selected local charity.

Check out our handy guides to selling or letting your property so you know what to expect. Or get one of our local property experts to come to your home, provide a free valuation and answer all of your questions.