We're not in it for the money
We compete in the market like any other business. We pursue and make a profit, but our founder is never consumed by the motive of personal gain and doesn’t want to be forced into serving the interests of external shareholders. We continually reinvest the majority of our profits directly into the Staffordshire community and causes that mean so much to our clients.
We're meeting a need
We are not constrained by other people’s ideas of where particular types of organisations may be best-placed to deliver. Wherever there’s a local social or environmental need that our clients feel passionate about, we will be financially supporting them – whether that’s a local hospice, combating homelessness or providing better health and social care services.
We endeavour to combine a public service ethos with the innovation and dynamism of a business. However, what sets us apart is a belief that being a competitive, well-run and profitable business is the best way of achieving our social and environmental aims.
Who gets the donations?
YouGov recently found that 54 per cent of people believe that businesses should be legally obliged to donate part of their profits to charity. We think businesses should be donating the majority of their profits and we can’t think of a simpler way than asking every single client and employee each year to nominate where.
No matter how popular a single choice is, everyone gets a slice. If half of our nominations were for one cause, half of our donations go there, it’s that simple. So the more profits we make means the more we give away and you have the choice of where it goes.
The only condition we say is this charity must be a Staffordshire based.